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Article: This is what you need to know about serums

Dette må du vite om serum

This is what you need to know about serums


We get quite a lot of questions about serums. What exactly is a serum? Why are these drops so important? How are they used? As a consumer, you can therefore easily get lost in the serum jungle. For us as skin geeks, this presented a fantastic challenge – to create the ultimate serum! The only serum you need - whatever the problem, skin type, age and skin condition. Our result is SUPERFOOD multipurpose vitamin face gel – a serum that is much more than just a serum!

We have collected information based on the most common questions we as doctors and skin care experts get about serums, as well as answers to why our SUPERFOOD is the ultimate serum.


Serum is a concentrated product that contains higher concentrations of active ingredients than are usually found in other types of skin care products. A serum forms the basis of the skin care routine and the purpose of using serum is to intensify the effect and produce results. Serum acts as a catalyst that reinforces the effect of the skin care, and makes the products that are used afterwards more effective.

A serum is usually more watery and lighter in consistency than face creams. The content of fatty substances is usually lower in serum, which means that the product is absorbed quickly and penetrates deeply into the skin.

Typically, serums are developed to solve specific skin conditions over time. It can, for example, reduce hyperpigmentation, reduce wrinkles, add moisture, reduce inflammation and irritation. There is also a type of serum that gives a short-term but immediate firming effect. These are called cinderella serums, and have a quick immediate effect but have not been developed to have an effect over time.


Therefore, our SUPERFOOD has been developed to be a serum that gives you both long-term results and an immediate effect on the skin. SUPERFOOD is packed with active ingredients. We have combined these so that the skin is additionally supplied with a perfect vitamin and antioxidant cocktail, which works through all the layers of the skin. The product has been developed to both have fantastic anti-aging properties with long-term use, but also generally to improve the skin's structure, regardless of which skin condition is to be addressed.

SUPERFOOD acts as an energy boost to the skin, and the skin gets an immediate glow and freshness right after application. The long-term effects speak for themselves - 10 out of 10 test subjects have reduced wrinkle length and depth after 8 weeks of use.

That's why we believe that SUPERFOOD multipurpose vitamin face gel is the ultimate serum!

Before we started developing SUPERFOOD, the goal was clear. We wanted to create the ultimate serum. The only serum you need - whatever the problem, skin type, age and skin condition. In addition, SUPERFOOD should not only catalyze the effect of day cream or night cream. It should also produce unique effects on its own, i.e. even if SUPERFOOD was the only skin care product used. We have therefore developed SUPERFOOD with action mechanisms that go far beyond the usual serum functions. We therefore call SUPERFOOD a multifunctional gel instead of a serum. In addition to being used as a serum, SUPERFOOD can be used alone on the skin, to add glow and refresh the skin during the day, as an eye gel or on skin that needs a little extra attention.


Clinical studies carried out on SUPERFOOD multipurpose vitamin face gel show after 8 weeks of use:

  • 10 out of 10 get a reduced length of wrinkles
  • 10 out of 10 get a reduced depth of wrinkles
  • 10 out of 10 get increased skin tightness
  • 10 out of 10 get increased elasticity in the skin

SUPERFOOD has been developed to be used by all skin types and skin conditions. The composition of active ingredients in the product means that both adult skin but also younger skin and problem skin with impurities have an incredibly good effect from using the product. The broad effect spectrum is due to the combination of ingredients with a high dose of vitamin B3 (Niacinamide 4%), high dose vitamin B5 (Dexpanthenol 5%), sea buckthorn extract with natural vitamin C, vitamin E and vitamin E. The well-documented active ingredients:

  • improves the skin's barrier function
  • improve the skin's moisture content and elasticity
  • reduces hyperpigmentation
  • reduces fine lines and wrinkles
  • counteracts irritation and dryness through anti-inflammatory properties

read more about SUPERFOOD multipurpose vitamin face gel

SUPERFOOD multipurpose vitamin face gelSUPERFOOD multipurpose vitamin face gel
SUPERFOOD multipurpose vitamin face gelSUPERFOOD multipurpose vitamin face gel
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