As we get older, the skin cells' ability to produce the building blocks of the skin decreases. The fiber network of collagen and elastic fibers becomes weaker and more disorganized. The distribution of the water-binding structures changes and the skin's water content decreases, which becomes visible when the skin loses some of its volume. At the same time, the fat layer in the skin becomes thinner.

Age changes in the skin are shown, among other things, by the skin becoming lax, wrinkled, less elastic and low in moisture.

The first wrinkles start to develop from the late 20s. These are typical facial wrinkles, which occur when you use the muscles in your face, for example when you talk, smile or squint your eyes. From the age of 40, age-related changes become more evident. After menopause, the skin changes as a result of changing hormonal influences. The skin becomes thinner and less elastic, and wrinkles become more prominent.

Men often get wrinkles a little later than women, but the wrinkles tend to be deeper. This is because men have thicker skin and higher sebum production than women.

Heredity and age are the most important reasons why we get wrinkles, while smoking, UV rays and air pollution are the important factors that contribute to wrinkles developing prematurely. So what is called premature ageing. In premature ageing, free radicals exert harmful oxidation on healthy cells and other structures in the skin. These oxidative processes are called oxidative stress. Oxidative stress plays a crucial role in skin aging. The skin's antioxidative properties are important defense mechanisms to reduce the consequences of oxidative stress. External causes of oxidative stress are often more powerful than the skin's antioxidative defenses can handle. This causes premature ageing. This means that you get signs of aging and impaired function in the skin faster than the body's own processes would indicate.

Adult skin is often low in moisture. It is therefore important to use cleansing products that do not dry out the skin. We have taken this into account in the development of WASH the day off facial cleanser. WASH the day off facial cleanser is gentle on the skin while providing an effective cleanse, without having a drying effect. WASH has been developed for sensitive skin and contains no perfume.

Used in the evening. Removes make-up, dirt, dead skin cells and waste substances that accumulate in and on the skin during the day. Rinse off with water. It is not necessary to use toner in addition.

URBAN PROTECTION daycream is medium-rich in consistency and has high and broad-spectrum UV protection with sun factor 30 and UVA protection. This is an anti-aging cream that is particularly suitable for those with mature or dry skin.

In winter, when it's cold outside, you can use our richest product ANTI-AGE night cream rich as a day cream. It has a unique fatty acid combination that strengthens the skin's barrier and the skin's natural resistance.

Our rich night cream ANTI-AGE night cream rich, with its high content of fatty acids, is very suitable for dry, moisture-poor, adult and sensitive skin. ANTI-AGE night cream rich has a unique fatty acid combination that strengthens the skin's barrier and the skin's natural resistance. The fatty acid combination has low comedogenicity and does not clog pores.

Add extra moisture to the skin with our moisturizing antioxidant vitamin serum SUPERFOOD multipurpose vitamin face gel . SUPERFOOD is applied before your day cream, so that the cream and gel can work together and the skin receives both moisture and fatty acids.
SUPERFOOD has shown fantastic results in long-term clinical studies in relation to improving the skin's qualities, elasticity and firmness.