From novelty to cult classic: Dr.Stine's success in Denmark
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Time to read 1 min
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Time to read 1 min
In just eight months in Denmark, the Dr.Stine range has achieved milestones we could hardly have dreamed of. Our philosophy – simple, effective skincare with proven efficacy – has resonated with Danish women, and the response has been overwhelming.
In April 2025, SUPERFOOD multipurpose vitamin serum was voted Danes' favorite product and awarded Consumer Award of the Year at the Danish Beauty Award . This award means extra much to us because it is the consumers themselves who vote for the winner.
"In our eyes, the Consumer Award is the most important award at DBA. This is where consumers are truly heard. We are incredibly honored that the choice fell on us this year"
This summer we also participated in CIFF · Copenhagen International Fashion Fair. Many may wonder what a skincare brand is doing at a fashion fair.
But fashion isn't just about clothes – it's about presence, confidence and how you carry yourself. And often it starts with how you feel in your own skin. Healthy, glowing skin may not steal the spotlight, but when your skin feels good, everything else falls into place more easily.
Meet Dr. Stine Ankerstjerne at CIFF, and hear her talk about the past year – and what awaits in the future.
Not just one, but three of our five products have been nominated for Costume Beauty Favorites in Denmark:
SUPERFOOD multipurpose vitamin serum
URBAN PROTECTION Day Cream SPF30 + UVA-PF
The fact that three out of five products are highlighted in this way shows that the Danes have not just fallen for a single product – but have truly taken the entire Dr.Stine series to heart.